I am an
Interactive Designer
currently working
in India..
I have practiced in design for over eight years and worked with all sizes of organizations and design firms in the United Kingdom and in India.
Worked with Hamleys in developing an exclusive board game kit. Also freelanced for bars and cafes and worked brand identity design, publication, and advertising for various in IT, Consultancy, Edu-Tech, Fin-Tech and Hospitality. Worked with the University of Edinburgh Student Union and Newmains United FC as a social media manager.
I have also worked as Sr Designer in various agencies and lead design teams. Solved problems as a Graphic Design team leader and delivered results with multiple startups and stablished firms.
In my journey, I explored different genres of designs. I started with a diploma in the foundation of Architecture. Researched Product and Industrial Design for my undergrad in India and partially from Australia. While doing a project in my final year of undergrad, I was exposed to packaging and graphics in which I designed board games. I immensely enjoyed the project, and it had a fair share of success in the market, so I decided to explore graphics deeper. As a result, I studied master's in Graphic Design at the University of Edinburgh, UK.
What inspires
my Design?
I find Italian Renaissance, Surrealism, and Post-modern as the most influential art movements. For dedicated projects, I tent take an approach or art style that compliments the design brief.
I am a fan of Paula Scher, Aaron Draplin, Christoph Niemann, and Bjarke Ingels.
My Style
My design decisions and styles are always complete, depending on the brief and the organization’s brand identity.
I make style decisions always after spending a good time doing market and competitors research and trends of designs made in the past by the targeted firm.
Strength
In my graphic design journey, I got exposed to various techniques, briefs, challenges, audience, and market. I explored alternative solutions, and now I feel very comfortable designing brand identity, print media, social media presence, and adverts in both still and animations.
I also dealt with close deadlines and situations under pressure and delivered them anyway in time without compromising quality.
My Background.
I come from an Indian family from the city of Delhi. I am passionate about design and art history and enjoy visiting museums and collect artefacts in my leisure time while following this passion I saw over more than 45 cities in 25 countries. I love learning about new cultures and stories which have an impact on art and designs. While my studies, I got opportunities to travel and attend various design conferences. I don’t consider myself a big reader, and my approach towards learning is a little different.
I love books, and whenever I get a chance, I buy books with lots of pictures and illustrations. I observe photographs and try to interpret them with a new approach, and similarly, I do with design. I love long walks and watch the different buildings and things that come on the streets and observe structures in little things we see every day.
